Jiles's Blog

Who Am I?

17 years spent living and working in Champagne has allowed Jiles to build up a vast amount of knowledge about all things bubbly as well as a very extensive network of contacts, especially amongst the smaller and less well-known champagne makers whose champagnes will probably amaze you with their quality and diversity.

A job as area manager for Asia and Australia with Moët et Chandon was what first drew Jiles to Champagne after completing an MBA in Luxury Brand Management at ESSEC, a prestigious business school just outside Paris.

After nearly 9 years at Moët Jiles moved back to the UK where he started one of the first online businesses promoting and selling grower champagnes,

However the draw of ‘The King of Wines and the Wine of Kings’ once again proved irresistible and another 8 year stay in Champagne was the result. During this second stay in Champagne Jiles worked with the Syndicat Général des Vignerons de Champagne as an accedited consultant for small, independent champagne makers before setting up his own consultancy.

Jiles now spends his time between England and Champagne.and puts his knowledge and contacts to work helping wine lovers everywhere learn more about champagne and helping businesses and individuals to create their own private champagne brand.

He is the author of two books on champagne, several concise guides to champagne  and is the creator of an online champagne study course called My Champagne Expert

 


 

Too much of a good thing?

Benoit-Cocteaux-trio-300 There’s so much more to champagne than you might imagine, but how do you learn about it all? Sometimes you just don’t know where to start.
There certainly is a lot to learn but in fact this is one of the things I find most interesting  about champagne  - the seemingly endless number of champagne makers and the diversity of the wines they make.


Delong-Privilege-300This may sound surprising to many people because the only time most of us break out the champagne is on high days and holidays to share a toast or to bring some extra sparkle to a party and on those occasions we  don’t usually stop to give more than a brief passing  thought, if that,  to what we’re drinking. The result is that most people think that all champagnes are pretty much the same, but in reality that’s far from being the case.


For one thing there are 4 distinct areas of Champagne: La Montagne de Reims, La Vallée de La Marne, La Côte des Blancs all of which are close to the main towns of Reims and Epernay ; then there’s La Cote des Bars which is 100 kilometres south of Reims and actually nearer to Chablis than to the rest of Champagne. Each area produces wines that have their own character and if you take things a bit further there are some 20 sub-regions and so you can quickly see that things can start to get complex.


 A secret way through the maze
As with any complex topic a useful thing to do is to break it down into smaller bits and a good way to do this in terms of champagne is to focus on one area at a time and learn about the wines from there before moving on to learn about another region. Fortunately there are a few ways to do this.
One is an association of champagne makers called Secraie – it’s a play on words between Secret and Craie which is French for the  ‘chalk’ in the soil which has a significant influence of the wine.


Sezannais-map-300There are 12  members of Secraie and they come from 12 villages in the area known as Le Sézannais.

 It’s a ridge that running  north east to south west that’s centered on the town on Sézanne and it’s a sort of extension of the more famous  La Côte des Blancs to the north where the finest Chardonnay grapes in Champagne are said to grow.  Le Sézannais too specialises in Chardonnay but here there’s just a little more sunshine than further north and Le Sézannais has a reputation for producing champagnes that are softer, rounder and easier to enjoy than those from La Côte des Blancs.
Secraie held a tasting day recently and I was amazed to find such a variety of champagnes even within the group: the colour of the wines ranged from pale lemon to rich gold; there were young champagnes and old vintage champagnes, champagnes made in oak barrels and in acacia wood barrels as well as champagnes made using stainless steels vats and each variation on these themes produces a champagne very different from the next.

Allemant-at-the-northern-end-of Le-Sezannais-300The more you taste the more you understand and the more you appreciate the subtle differences. You can find out more about Secraie including the list of members on this web site.


When you’ve earned a bit about Le Sezannais you can move on to other regions and in particular to another similar association called Verzenay Grand Cru de Champagne; it’s even more focused than Secraie because all the members comes from just one village: Verzenay which we can look at in another article.
So perhaps champagne isn’t quite as bewildering as you might have though and perhaps  Mark Twain got it right when he said:

“Too much of anything is bad, but too much champagne is just right.”

Terroir Tracker - Trélou-sur-Marne

Entrance-to-Trelou-300You might be forgiven if you have never heard of Trélou-sur-Marne and indeed that’s not surprising.

The village has a distinction that it was not keen to publicise: it was at Trélou that phylloxera was first discovered in the Champagne region on 6th August 1890 and even though more than a century has past since phylloxera ravaged the vineyards this claim to fame is not something that the people in Trélou really want to promote

The village is about 30 kilometres west of Epernay down the Vallée de la Marne, just past the town of Dormans where the river is broad and lazy and where one leaves the department of Marne and enters the department of l’Aisne. This particular part of Champagne is called Condé-en-Brie.

Trelou-map
Trélou is on the right bank of the river, meaning that the slopes are mainly south facing and enjoy relatively high sunshine resulting in harvest dates that are often a few days earlier than many neighbouring villages in La Vallée de La Marne.

The dominant varietal is Meunier representing some 250 hectares of the 350 hectares planted with vines in this terroir.
Champagnes from Trélou have the fruity character typical of this region and this grape.

Champagne-sign-in-Trelou300

Soil Management in Champagne Part III

Still for part IIIIt is often assumed that everything to do with organic and biodynamic vine growing and wine making is pure, natural and wholesome, but sometimes the picture is a bit more nuanced than you might imagine. In this series of videos Philippe Brun of Champagne Roger Brun in the village of Aÿ, presents the other side of the story and whilst he is certainly in favour of sensible viticulture and of looking after the environment, he has a few other points to make as well.

In the third and final video of this series on soil management in Champagne Philippe talks about biodynamic vineyards, (is it true that lower yields mean higher quality grapes?)  the threats posed by rabbits and birds (why do you not see nets over the vines in Champagne as you do in many other wine regions?) and about the use of insecticides.

 

 

 

 


 



 

 

 


 

 

Comment Réussir Ses Ventes Aux Etats Unis

VENDRE AUX ETATS-UNIS

En bas de cette page - une présentation vidéo de 40 minutes dans laquelle vous découvrirez

Comment trouver des importateurs

et

Comment augmenter les ventes

----

Ne vous êtes-vous jamais senti déçu après vous être rendu à un salon de degustation

Car vous n'avez pas eu assez de temps pour présenter vos vins et les valoriser comme ils le méritent

Vous n'avez pas eu l'occasion de rencontrer les acheteurs clés et vous avez perdu trop de temps à parler à trop de gens qui ne sont finalement pas intéressés pour acheter vos vins.

Vous avez rencontré beaucoup de journalistes et sommeliers, mais trop peu d'importateurs.

Vous avez envoyé des e-mails après le salon à tous les gens que vous avez rencontrés, mais vous n’avez jamais obtenu de réponse.

Vous voulez recontacter ces personnes, mais vous ne savez pas quoi dire en anglais et vous vous demandez s’ils sont ou non intéressés.

Vous revenez en France sans avoir obtenu de nouvelles ventes et avec très peu de nouvelles pistes et vous vous demandez si vous avez perdu votre temps et votre argent, deux choses qui sont précieuses.

Ou peut-être si vous avez déjà un importateur, vous vous sentez mal à l'aise parce que

Les ventes ne progressent pas comme vous le souhaitez.

Il n’est pas facile de communiquer avec votre importateur.

Vous ne recevez pas d'informations assez régulièrement sur ce que votre importateur et vos distributeurs font pour promouvoir vos vins.

Si tout cela vous semble familier, alors vous aurez envie de regarder cette vidéo de 40 minutes qui porte sur la façon de réussir vos ventes aux Etats-Unis.

Vous y décrouvrirez quelques données clés de ce marché important et écouterez les propos d’un expert qui peut vous aider à résoudre tous les problèmes que vous avez déjà rencontrés dans le passé.

Si vous souhaitez vraiment commencer la commercialisation de vos produits ou augmenter vos ventes aux Etats-Unis en 2016, vous trouverez la vidéo en cliquant sur le lien ci-dessous.

Il ne vous en coûtera rien de la regarder et je suis sûr que ce sera du temps bien dépensé.

Soyez sûr de regarder cette vidéo dès maintenant car le temps est déjà compté pour planifier une année 2016 qui soit couronnée de succès.

 

 

 

 

Champagne François Secondé - Unique for at least two reasons

Francois-Seconde-300I am often struck by the fact that there’s always something new to learn in Champagne and a case in point is a recent visit to Champagne François Secondé in Sillery.


If the name Sillery seems vaguely familiar it may be because you’ve come across it in a list  of the 17 Grand Crus villages in Champagne, but that’s probably all you know about it because it’s a little off the beaten track and much less well-known than villages such as Aÿ, Le-Mesnil-sur-Oger, Cramant and Verzenay for example.


However that hasn’t always been the case: in the second half of the XVIII century Sillery was famous for its still wines, mainly red, which were much sought after by the aristocracy “ils ont une qualité si supérieure qu’on les reserve pour la bouche du roi” – so said Edme Béguillet, a  lawyer and oenologist at the parliament in Dijon. (Sillery wines are of such superior quality that there are reserved for the king’s enjoyment.”). These days of course the still wines from Champagne – Coteaux Champenois as they are called – are still made although not in large quantities but their fame has long since been eclipsed by the region’s sparkling wines.


Grand-Grand-Mousseux-300However, judging from the collection of old labels at Champagne François Secondé the good vignerons of Sillery were very active and it seems that their champagnes  were exported all over the world although for some reason which I have yet to get to the bottom of, they were often just described as ‘mousseux’ (sparkling wine), instead of champagne.


Another of the old labels testifies to the fact that for many years champagne exported to America had a different taste – the goût américain - to champagne sold elsewhere because, rightly or wrongly, it was thought that consumers in the USA wanted something sweeter.


Gout-Americain-300Today Sillery seems far less bustling. There are a handful of champagnes made  by the local cooperative  and sold under the own label by the members of the cooperative, but Champagne Francois Sécondé is only remaining Récoltant Manipulant in the village. Run by a gentleman of the same name who sold the first bottles under his own name in 1975, the estate now comprises 5.5 hectares planted 2/3 with Pinot Noir and 1/3 Chardonnay situated mainly in the village of Sillery and its neighbour Puisieulx which is also a Grand Cru (and very difficult to pronounce).


 There are 7 cuvées in the range which are quite widely exported and well thought of by a number of guides and experts. Strangely though, in a part of Champagne best known for its Pinot Noir, it’s Francois Seconde’s Vintage Blanc  de Blancs which is garnering the most medals, winning gold in three successive years  (2013 -2015) at the Chardonnay du Monde competition.
The village itself is about 15 kilometres south of Reims in the valley of the River Vesle where the soil is not ideally suited to growing vines and in fact the vineyards are to be found on slightly higher ground at some distance from the village nearer to Mailly-Champagne and Verzenay than to Sillery itself.


Puisieulx300Much more can be said about the history and particularities of Sillery and all that will be the subject of a separate article in due course but before leaving François Secondé I have to mention something else unique about this  small producer; it’s the only producer making a 100% Puisieulx Grand Cru champagne. In 15 years or more I had never come across this champagne until the other day which just goes to show  that there is indeed always something new to discover in Champagne.

A final thought... what a difference between the labels now and all those years ago - how tastes change!