How to create your own successful champagne brand in 6 easy steps
For many people owning a successful champagne brand would be a dream come true. It’s such an appealing idea that lots of people will no doubt be fascinated to discover exactly how they too can achieve this dream.
Here are the 6 easy steps taken by Alain Néret of Champagne Néret Vély
1) Make sure you don’t give up your first job.
Alain was a farmer originally and still runs a 100 hectare arable farm. Apart from providing some much needed financial stability in the early days Alain says that the farming has given him a different and very valuable understanding of the soil that he puts to good use in the vineyards.
2) Get used to having little sleep
Alain only got started in the world of champagne world because his father-in-law fell ill and no one else would help him tend his vineyards. Although he quickly took to the new work it did mean getting up at 05.00 every day to get everything done including running the farm, tending the vineyards, making the champagne and selling it.
3) Repeat step 2 for 30 years
4) Invest all your life’s savings and then some.
When Alain and his wife Monique stated back in 1983 they had just 0.07 hectares of vineyard; you can’t make many bottles of champagne from that, but it was a start. Today they own a respectable 5.5 hectares in La Vallée de La Marne near Festigny, but vineyards in Champagne, at well over a million euros per hectare for the best plots, don’t come cheap so it was a question of purchasing good quality vines when the opportunities presented themselves… and paying the price.
5) Get creative
What do you do when a few of your plots are on slopes so steep that it’s too dangerous to use a tractor and barely possible to walk up them in wet weather (which happens quite a lot in Champagne). The answer is to get creative.
Alain invented and built a lightweight tractor that runs on caterpillar tracks and can safely get up the steepest slopes. Of course he built the machine in his ‘spare time’.
6) Stay the course
Invest even more buying stainless steel vats and oak barrels and generally ensuring that your winery is modern, hygienic and capable of producing faultless wine.
So there you have it – the 6 easy steps to building your own champagne brand and it 'only' takes 30 years.
The good news is that if you manage to get through all this you too will reap the rewards and, just like Alain, you’ll find that the quality of your wines will begin to be recognised. Champagne Néret Vély has received 9 medals and awards from wine competitions and wine guides in just the past two years. They’ve re-designed all the labels, are soon launching a brand new web site and are looking for importers in export markets who want to share in this success and bring this exceptional grower champagne to their market.